* { margin: 0; padding: 0; box-sizing: border-box; }

        :root {
            --black: #0a0a0a;
            --off-black: #141414;
            --card: #1a1a1a;
            --border: #2a2a2a;
            --cream: #f0ece2;
            --gold: #c9a96e;
            --gold-dim: rgba(201, 169, 110, 0.15);
            --text: #e8e4dc;
            --text-dim: #8a8578;
            --text-mid: #b5ae9f;
        }

        body {
            font-family: 'DM Sans', -apple-system, sans-serif;
            background: var(--black);
            color: var(--text);
            line-height: 1.6;
            overflow-x: hidden;
        }

        /* NAV */
        nav {
            position: fixed;
            top: 0;
            width: 100%;
            z-index: 100;
            padding: 1.5rem 2rem;
            display: flex;
            justify-content: space-between;
            align-items: center;
            background: rgba(10,10,10,0.85);
            backdrop-filter: blur(20px);
            border-bottom: 1px solid var(--border);
        }
        .logo {
            font-family: 'Space Grotesk', sans-serif;
            font-weight: 700;
            font-size: 1.3rem;
            color: var(--cream);
            letter-spacing: -0.02em;
        }
        .logo span { color: var(--gold); }
        .nav-tag {
            font-size: 0.75rem;
            color: var(--text-dim);
            letter-spacing: 0.08em;
            text-transform: uppercase;
        }
        .nav-cta {
            display: inline-flex;
            align-items: center;
            gap: 0.5rem;
            padding: 0.6rem 1.4rem;
            background: var(--gold);
            color: var(--black);
            text-decoration: none;
            font-weight: 600;
            font-size: 0.85rem;
            border-radius: 6px;
            transition: all 0.2s ease;
            font-family: 'Space Grotesk', sans-serif;
        }
        .nav-cta:hover {
            background: var(--cream);
            transform: translateY(-1px);
        }

        /* HERO */
        .hero {
            min-height: 100vh;
            display: flex;
            flex-direction: column;
            justify-content: center;
            padding: 8rem 2rem 4rem;
            max-width: 1200px;
            margin: 0 auto;
            position: relative;
        }
        .hero-label {
            font-family: 'Space Grotesk', sans-serif;
            font-size: 0.8rem;
            letter-spacing: 0.15em;
            text-transform: uppercase;
            color: var(--gold);
            margin-bottom: 1.5rem;
            display: flex;
            align-items: center;
            gap: 0.75rem;
        }
        .hero-label::before {
            content: '';
            width: 32px;
            height: 1px;
            background: var(--gold);
        }
        .hero h1 {
            font-family: 'Space Grotesk', sans-serif;
            font-size: clamp(2.8rem, 6vw, 4.8rem);
            font-weight: 700;
            line-height: 1.08;
            color: var(--cream);
            max-width: 900px;
            margin-bottom: 1.5rem;
            letter-spacing: -0.03em;
        }
        .hero h1 em {
            font-style: normal;
            color: var(--gold);
        }
        .hero-sub {
            font-size: 1.15rem;
            color: var(--text-mid);
            max-width: 560px;
            margin-bottom: 2.5rem;
            line-height: 1.7;
        }
        .hero-actions {
            display: flex;
            gap: 1rem;
            flex-wrap: wrap;
        }
        .btn-primary {
            display: inline-flex;
            align-items: center;
            gap: 0.5rem;
            padding: 0.9rem 2rem;
            background: var(--gold);
            color: var(--black);
            text-decoration: none;
            font-weight: 600;
            font-size: 0.95rem;
            border-radius: 6px;
            transition: all 0.25s ease;
            font-family: 'Space Grotesk', sans-serif;
            border: none;
            cursor: pointer;
        }
        .btn-primary:hover {
            background: var(--cream);
            transform: translateY(-2px);
            box-shadow: 0 8px 30px rgba(201, 169, 110, 0.2);
        }
        .btn-secondary {
            display: inline-flex;
            align-items: center;
            gap: 0.5rem;
            padding: 0.9rem 2rem;
            background: transparent;
            color: var(--text-mid);
            text-decoration: none;
            font-weight: 500;
            font-size: 0.95rem;
            border-radius: 6px;
            border: 1px solid var(--border);
            transition: all 0.25s ease;
            font-family: 'Space Grotesk', sans-serif;
        }
        .btn-secondary:hover {
            border-color: var(--gold);
            color: var(--gold);
        }

        /* FLOW SECTION */
        .flow-section {
            padding: 6rem 2rem;
            max-width: 1200px;
            margin: 0 auto;
        }
        .section-label {
            font-family: 'Space Grotesk', sans-serif;
            font-size: 0.75rem;
            letter-spacing: 0.15em;
            text-transform: uppercase;
            color: var(--gold);
            margin-bottom: 1rem;
            display: flex;
            align-items: center;
            gap: 0.75rem;
        }
        .section-label::before {
            content: '';
            width: 24px;
            height: 1px;
            background: var(--gold);
        }
        .section-title {
            font-family: 'Space Grotesk', sans-serif;
            font-size: clamp(1.8rem, 3.5vw, 2.8rem);
            font-weight: 700;
            color: var(--cream);
            margin-bottom: 3rem;
            letter-spacing: -0.02em;
        }

        .flow-pipeline {
            display: grid;
            grid-template-columns: repeat(4, 1fr);
            gap: 0;
            position: relative;
        }
        @media (max-width: 768px) {
            .flow-pipeline { grid-template-columns: 1fr; gap: 1rem; }
            .flow-arrow { display: none !important; }
        }
        .flow-step {
            background: var(--card);
            border: 1px solid var(--border);
            padding: 2rem 1.5rem;
            position: relative;
            transition: all 0.3s ease;
        }
        .flow-step:first-child { border-radius: 12px 0 0 12px; }
        .flow-step:last-child { border-radius: 0 12px 12px 0; }
        .flow-step:hover {
            border-color: var(--gold);
            background: rgba(201, 169, 110, 0.05);
        }
        .flow-step-num {
            font-family: 'Space Grotesk', sans-serif;
            font-size: 0.7rem;
            color: var(--gold);
            letter-spacing: 0.1em;
            text-transform: uppercase;
            margin-bottom: 0.75rem;
        }
        .flow-step h3 {
            font-family: 'Space Grotesk', sans-serif;
            font-size: 1.1rem;
            font-weight: 600;
            color: var(--cream);
            margin-bottom: 0.5rem;
        }
        .flow-step p {
            font-size: 0.85rem;
            color: var(--text-dim);
            line-height: 1.5;
        }
        .flow-arrow {
            position: absolute;
            right: -12px;
            top: 50%;
            transform: translateY(-50%);
            width: 24px;
            height: 24px;
            background: var(--gold);
            border-radius: 50%;
            display: flex;
            align-items: center;
            justify-content: center;
            z-index: 2;
            color: var(--black);
            font-size: 0.75rem;
            font-weight: 700;
        }

        /* METRICS PREVIEW */
        .metrics-section {
            padding: 4rem 2rem 6rem;
            max-width: 1200px;
            margin: 0 auto;
        }
        .metrics-grid {
            display: grid;
            grid-template-columns: repeat(4, 1fr);
            gap: 1.5rem;
            margin-top: 2rem;
        }
        @media (max-width: 768px) {
            .metrics-grid { grid-template-columns: repeat(2, 1fr); }
        }
        .metric-card {
            background: var(--card);
            border: 1px solid var(--border);
            border-radius: 12px;
            padding: 1.5rem;
            transition: all 0.3s ease;
        }
        .metric-card:hover {
            border-color: var(--gold);
            transform: translateY(-2px);
        }
        .metric-label {
            font-size: 0.75rem;
            color: var(--text-dim);
            text-transform: uppercase;
            letter-spacing: 0.08em;
            margin-bottom: 0.5rem;
        }
        .metric-value {
            font-family: 'Space Grotesk', sans-serif;
            font-size: 2rem;
            font-weight: 700;
            color: var(--cream);
            line-height: 1.2;
        }
        .metric-change {
            font-size: 0.8rem;
            color: #6ecf8e;
            margin-top: 0.25rem;
        }

        /* ROI CALCULATOR */
        .roi-section {
            padding: 6rem 2rem;
            max-width: 1200px;
            margin: 0 auto;
            border-top: 1px solid var(--border);
        }
        .roi-intro {
            color: var(--text-mid);
            max-width: 600px;
            margin-bottom: 3rem;
            font-size: 1.05rem;
        }
        .roi-container {
            display: grid;
            grid-template-columns: 1fr 1fr;
            gap: 3rem;
            margin-bottom: 4rem;
        }
        @media (max-width: 968px) {
            .roi-container { grid-template-columns: 1fr; }
        }

        /* ROI Inputs */
        .roi-inputs {
            background: var(--card);
            border: 1px solid var(--border);
            border-radius: 12px;
            padding: 2rem;
        }
        .input-group {
            margin-bottom: 2rem;
        }
        .input-group label {
            display: block;
            font-family: 'Space Grotesk', sans-serif;
            font-size: 0.9rem;
            font-weight: 500;
            color: var(--cream);
            margin-bottom: 0.75rem;
        }
        .input-group label span {
            color: var(--gold);
            font-weight: 600;
        }
        .input-group select {
            width: 100%;
            padding: 0.75rem 1rem;
            background: var(--off-black);
            border: 1px solid var(--border);
            border-radius: 6px;
            color: var(--cream);
            font-family: 'DM Sans', sans-serif;
            font-size: 0.95rem;
            cursor: pointer;
            transition: all 0.2s ease;
        }
        .input-group select:hover,
        .input-group select:focus {
            border-color: var(--gold);
            outline: none;
        }
        .input-group input[type="range"] {
            width: 100%;
            height: 6px;
            background: var(--off-black);
            border-radius: 3px;
            outline: none;
            -webkit-appearance: none;
        }
        .input-group input[type="range"]::-webkit-slider-thumb {
            -webkit-appearance: none;
            appearance: none;
            width: 18px;
            height: 18px;
            background: var(--gold);
            border-radius: 50%;
            cursor: pointer;
            transition: all 0.2s ease;
        }
        .input-group input[type="range"]::-webkit-slider-thumb:hover {
            transform: scale(1.2);
        }
        .input-group input[type="range"]::-moz-range-thumb {
            width: 18px;
            height: 18px;
            background: var(--gold);
            border-radius: 50%;
            cursor: pointer;
            border: none;
        }
        .range-labels {
            display: flex;
            justify-content: space-between;
            font-size: 0.75rem;
            color: var(--text-dim);
            margin-top: 0.25rem;
        }

        /* Toggle Group */
        .toggle-group {
            display: flex;
            flex-direction: column;
            gap: 1rem;
        }
        .toggle-item {
            display: flex;
            align-items: flex-start;
            gap: 0.75rem;
            padding: 1rem;
            background: var(--off-black);
            border: 1px solid var(--border);
            border-radius: 8px;
            transition: all 0.2s ease;
        }
        .toggle-item:hover {
            border-color: var(--gold);
        }
        .toggle-item input[type="checkbox"] {
            width: 20px;
            height: 20px;
            margin-top: 0.2rem;
            cursor: pointer;
            accent-color: var(--gold);
        }
        .toggle-item label {
            display: flex;
            flex-direction: column;
            cursor: pointer;
            flex: 1;
        }
        .toggle-title {
            font-family: 'Space Grotesk', sans-serif;
            font-weight: 600;
            color: var(--cream);
            font-size: 0.95rem;
        }
        .toggle-desc {
            font-size: 0.8rem;
            color: var(--text-dim);
            margin-top: 0.25rem;
        }

        /* ROI Outputs */
        .roi-outputs {
            display: grid;
            grid-template-columns: 1fr 1fr;
            gap: 1rem;
        }
        .output-card {
            background: var(--card);
            border: 1px solid var(--border);
            border-radius: 12px;
            padding: 1.5rem;
            transition: all 0.3s ease;
        }
        .output-card:hover {
            border-color: var(--gold);
            transform: translateY(-2px);
        }
        .output-card.highlight {
            grid-column: 1 / -1;
            background: linear-gradient(135deg, rgba(201, 169, 110, 0.1) 0%, var(--card) 100%);
            border-color: var(--gold);
        }
        .output-card.comparison {
            grid-column: 1 / -1;
            border: 2px solid var(--gold);
        }
        .output-label {
            font-size: 0.75rem;
            color: var(--text-dim);
            text-transform: uppercase;
            letter-spacing: 0.08em;
            margin-bottom: 0.5rem;
        }
        .output-value {
            font-family: 'Space Grotesk', sans-serif;
            font-size: 2rem;
            font-weight: 700;
            color: var(--cream);
            line-height: 1.2;
        }
        .output-card.highlight .output-value {
            font-size: 2.5rem;
            color: var(--gold);
        }
        .output-note {
            font-size: 0.8rem;
            color: var(--text-dim);
            margin-top: 0.25rem;
        }

        /* ROI CTA */
        .roi-cta {
            text-align: center;
            background: var(--card);
            border: 1px solid var(--border);
            border-radius: 12px;
            padding: 3rem 2rem;
        }
        .roi-cta h3 {
            font-family: 'Space Grotesk', sans-serif;
            font-size: 1.6rem;
            font-weight: 700;
            color: var(--cream);
            margin-bottom: 0.75rem;
        }
        .roi-cta p {
            color: var(--text-mid);
            margin-bottom: 1.5rem;
        }
        .roi-form {
            display: flex;
            gap: 1rem;
            max-width: 500px;
            margin: 0 auto;
            flex-wrap: wrap;
            justify-content: center;
        }
        .roi-form input[type="email"] {
            flex: 1;
            min-width: 250px;
            padding: 0.9rem 1.5rem;
            background: var(--off-black);
            border: 1px solid var(--border);
            border-radius: 6px;
            color: var(--cream);
            font-family: 'DM Sans', sans-serif;
            font-size: 0.95rem;
            transition: all 0.2s ease;
        }
        .roi-form input[type="email"]:focus {
            outline: none;
            border-color: var(--gold);
        }
        .roi-form input[type="email"]::placeholder {
            color: var(--text-dim);
        }
        .form-feedback {
            margin-top: 1rem;
            padding: 0.75rem;
            border-radius: 6px;
            font-size: 0.9rem;
        }
        .form-feedback.success {
            background: rgba(110, 207, 142, 0.1);
            color: #6ecf8e;
            border: 1px solid #6ecf8e;
        }
        .form-feedback.error {
            background: rgba(239, 68, 68, 0.1);
            color: #ef4444;
            border: 1px solid #ef4444;
        }

        /* BRANDS */
        .brands-section {
            padding: 4rem 2rem;
            max-width: 1200px;
            margin: 0 auto;
            border-top: 1px solid var(--border);
        }
        .brand-cards {
            display: grid;
            grid-template-columns: repeat(3, 1fr);
            gap: 1.5rem;
            margin-top: 2rem;
        }
        @media (max-width: 768px) {
            .brand-cards { grid-template-columns: 1fr; }
        }
        .brand-card {
            background: var(--card);
            border: 1px solid var(--border);
            border-radius: 12px;
            padding: 2rem;
            transition: all 0.3s ease;
        }
        .brand-card:hover {
            border-color: var(--gold);
        }
        .brand-name {
            font-family: 'Space Grotesk', sans-serif;
            font-size: 1.2rem;
            font-weight: 600;
            color: var(--cream);
            margin-bottom: 0.25rem;
        }
        .brand-cat {
            font-size: 0.8rem;
            color: var(--text-dim);
            margin-bottom: 1rem;
        }
        .brand-stat {
            display: flex;
            justify-content: space-between;
            padding: 0.5rem 0;
            border-top: 1px solid var(--border);
        }
        .brand-stat-label { font-size: 0.8rem; color: var(--text-dim); }
        .brand-stat-value { font-family: 'Space Grotesk', sans-serif; font-weight: 600; color: var(--gold); font-size: 0.9rem; }

        /* CTA SECTION */
        .cta-section {
            padding: 6rem 2rem;
            text-align: center;
            border-top: 1px solid var(--border);
        }
        .cta-section h2 {
            font-family: 'Space Grotesk', sans-serif;
            font-size: clamp(1.8rem, 3vw, 2.4rem);
            font-weight: 700;
            color: var(--cream);
            margin-bottom: 1rem;
        }
        .cta-section p {
            color: var(--text-mid);
            max-width: 500px;
            margin: 0 auto 2rem;
        }

        /* FOOTER */
        footer {
            padding: 2rem;
            text-align: center;
            font-size: 0.8rem;
            color: var(--text-dim);
            border-top: 1px solid var(--border);
        }

        /* ANIMATIONS */
        @keyframes fadeUp {
            from { opacity: 0; transform: translateY(20px); }
            to { opacity: 1; transform: translateY(0); }
        }
        .hero-label, .hero h1, .hero-sub, .hero-actions {
            animation: fadeUp 0.6s ease forwards;
        }
        .hero h1 { animation-delay: 0.1s; }
        .hero-sub { animation-delay: 0.2s; }
        .hero-actions { animation-delay: 0.3s; }